Our Strategy

Our Strategy :

Current operations & long-term strategic positioning.

While maintaining production increase in current plantations, our long-term strategy includes gradual step-by-step capacity building without compromising quality supply for local markets and preparing export-ready products.

Value Chain/Items
Status
Targets – to be developed in 5 – 10 years
Packing houses
Two packing houses – need refurbishing
12 modernly built packing houses for processing of volume products
Owned Frams ha
181 ha in operation and 300 ha in progress
Aiming to own/manage 6,000 – 12,000 ha in the next five to 10 years
Cooperatives
Member of two cooperatives owning over 2,000 ha
Open – for more cooperative memberships
Water-Well Drilling
0
Own two (2) deep water-well drilling machines for sustainable irrigations
Water wells
Four farms with water wells
All farms with water-wells – over 150 farms with water wells
Owned Vessels
No adequate logistics or reefer vessels for sector
At least three (3) reefer vessels dedicated for the sector
Transport Trucks
No reefer trucks for sector (only dry cargo trucks)
24 reefer containers / trailers
Cold Storage
No functional cold storage
Adequate cold storage (8 reefer containers)
Distributions Centers
Two (2) major local markets for local supplies
Distribution centers / partnerships in at least 3 Middle East countries
Armed Security
Personal security services
Arned / registered security covoys & security services department